Enhance Your Web Marketing Business
with RSS Feeds
Some people may tend to ignore the RSS
button that appears on most websites
nowadays, perhaps since they may have
little idea of its use. However, there
are those Internet savvy people who know
how helpful it is in simplifying their
searches. RSS feeds are updates of a
particular site or even several sites.
The feeds are similar to newsletters.
Most websites have an RSS option which
one can subscribe to voluntarily. Once
subscribed, he will be receiving a list
of headline updates from the sites he
subscribed to. RSS, otherwise known as
Really Simple Syndication or Rich Site
Summary is an XML file containing
summaries of a page content that it is
linked to.
This web feature benefits both the web
owner and the subscriber. Web users who
visit several sites regularly can
greatly benefit from RSS feeds. By
subscribing to the RSS of their
favourite sites, they no longer have to
navigate away from their website and
jump from one website to another to
check for updates. This web feature will
automatically bring the updates to their
website or to their desktop, which makes
browsing easier.
Moreover, since RSS feeds may contain
teasers or summaries of the content
pages, then, web users can easily pick
out the articles they are interested in.
Also, when a web user decides that he no
longer wants to receive updates of a
particular site, he can simply
unsubscribe as easily as he subscribed.
On the other hand, RSS enhances the
visibility of websites. Since RSS
automatically sends updates to
subscribers, then, a website would
likely have a steady stream of visitors
on a regular basis. Moreover, some web
users display the feeds on their web
pages as well, thus, your updates are
also visible to the visitors of their
websites. Therefore, the website is
bound to generate more traffic.
These facts make RSS feeds an essential
tool in web marketing. It is an
efficient way of retaining clients by
providing them with regular updates. It
is a great way of reminding their of
your website's existence and encourage
them to visit your website regularly.
Moreover, by using this web feature, the
published contents are likely to attract
more visitors.
However, once a website actually has
gained tremendous subscribers, the
result could be a slow connectivity on
the web owner's side. Thus, most web
masters use FeedBurner, or a similar
service to be able to provide feeds to
as many subscribers without affecting
his server connection.
Also, Google has a particular program
that allows web owners to earn money
through visitor clicks. The program is
called Adsense for feed. Typically, the
advertisements displayed will be very
similar to the content of the feed,
thus, visitors are likely to click on
the ad, in turn, the web owner gets to
earn extra income from that ad in the
content page of the RSS feed.
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