Top Tips to
Catch Your Viewers' Attention in Video
Marketing
If your video
doesn't get viewed, then you're not going to
"reel" in those customers. So, you need to
make sure it catches their attention, and
holds it until the video is over. There are
fourteen basic steps that will help you in
making a video that does just that:
Find a great keyword:
Websites like YouTube and Daily motion allow
people to search via keywords. So, you want
your video to have a unique keyword
associated with it; something that your
competition won't use, but also isn't so
obscure that no one will use it in a search.
Yes, that can be challenging, but it you're
successful; you'll greatly increase your
chances of getting lots of hits.
Edit your files:
Now, don't get all nervous about that word -
"editing." You're not expected to be the
next George Lucas. This just means editing a
few, small files for your website. In fact,
you can use something as simple as Notepad
to replace the site's AdSense ID with yours.
You can also edit/add a banner, and
edit/insert text along the side edge of the
site. There is software like iMovies or
Windows Movie Maker that doesn�t cost much
and will allow you to add titles and special
effects to your video. Sometimes it's the
little touches that make all the difference.
Keep it brief:
The video on your website can be longer;
after all, that's when you want to give you
clients as much detail as possible. But a
video on something like YouTube should be no
more than two minutes long. The site will
accept a video as long as ten minutes, but
that's pushing it. Remember the old saying:
"Brevity is the soul of wit." Something too
long will turn off viewers. So, shoot for
something between thirty seconds and two
minutes.
Clarity:
Make your descriptions short, concise and
clear. Be specific and accurate. You want to
create interest in your product, but you
also want to be truthful about it. Internet
viewers will go to your website, check out
your product and report what they find to
others. So, if your video is the least bit
deceptive, they'll nail you for it! Then you
are talking about bad word of mouth, and
that's the last thing you want floating
around the Internet.
Don't fake it:
Here again, this is all about honesty. If
you put up a company-made video and try to
pass it off as some sort of customer
testimonial, the viewers will see through
it, and (once again) nail you on it. This is
where you get real customers to really tell
what they have to say about your product.
Sometimes, this can be difficult, getting
people to take the time to videotape what
they have to say about your product. The
answer to that problem is simple: stage a
contest. Tell clients they'll get a prize
for the best video telling the world what's
so great about your product. It's up to you
to come up with the prize. Then, you post
the winner's video on the various sites.
Done right, it can be very effective.
Get the word out:
One problem with posting a video is that
everyone is doing it. There's the issue of
getting people to see it. Well, create links
to the video site. Also, use your e-mail to
its maximum extent. When you send an e-mail
to a client or business associate, mention
the video and tell them which site(s) it's
on.
Get the bloggers in on it:
Today, blogging is practically an industry
unto itself. So, get the message out to the
blogs and the people who post to them. The
more lists you can get your video mentioned
on, the greater the chances are that people
will take a look.
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