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Why Keyword Research is Important

Keywords are one of the most important elements in Internet marketing. Whether you are a posting a videos or writing articles and blogs, keywords are the major elements that can make your videos, articles, or blogs rank high in the search engine's pages.

When you are writing articles that you hope would eventually increase traffic in your website, you have to use a target phrase. This target phrase must be, of course, largely related to the product or service you are marketing. And importantly, this phrase must be popular, or commonly used by your target audience. One way to find out the best target phrase to use is by using keyword research tools. There are fee-based keyword research tools, yet you can also find keyword research tools that are for free in the web.

You can use this target phrase or keywords in writing your articles. The phrase or words must be distributed, if possible, evenly throughout the article and must not be over used. Perhaps, you can use the keywords three times in a 450 -500 words article. If you use the keywords more often than that, then your article is likely to look "spammy."

The keywords that you use in your article or blog are essential in helping your article rank high in the search pages. But of course, using the right target phrase is not the only basis for your article page to be ranked high in the search engine pages, content is a vital element as well. Search engine nowadays are keen on filtering articles. Therefore, if your article has great content besides having the appropriate keywords, then you can expect it to find it in the first few pages of the search result pages. Good content is also one way to gain patronage from your target audience and consequently valuable backlinks.

Moreover, since search engine spiders cannot read your videos, the only way for your videos to be ranked well in the search result pages is for your videos to have good titles and meta tags. You can feature your target phrase in your title as well as in your description box. Here, you put in the link of your website and an introduction to your website. Also, you can use various keywords for your video's tags. By the way, it is advised that as much as possible, use identical tags or at least have five identical tags for all your videos. This is so viewers can find all your other ads in under related videos.

So you see, having and using the right keywords will largely get your articles, blogs, videos, and eventually your site to rank high in the search engine phrases. So, don't waste anymore time and start looking for the right target phrases.


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