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Article
Marketing - How to Write Traffic Generating
Articles
It is probably a known fact, especially
among web marketers, that lot of articles
that are being loaded into the web everyday.
And that is why every marketer struggles to
come up with new ideas and strategies to
land their articles in the top rank pages of
search engines and generate enormous traffic
in their site.
Search engine optimization or SEO is the key
player in article marketing. Web users use
search engines to look for the information
they need. To get the information they need,
they type in key words which are primarily
the subject of their search. Articles and
websites that contain those keywords then
appear on the search results pages. However,
search engines are likely to come up with
thousands to millions of search result
pages, depending on the popularity and
demand of the subject being searched.
Typically, people tend to simply check the
first five pages of search results for two
reasons: one is that they probably get the
information they needed within that first
few pages; or they simply give up after
checking the first few pages and they find
nothing relevant and start a different
search using different keywords.
Therefore, the goal of every marketer is to
land in those first three to five search
results pages to gain traffic for his site.
Traffic is generally the income generator
for every site. Thus, one strategy of
marketers, particularly article marketers,
is to employ keywords strategically within
the content article.
There are keyword research tools available
in the web which you can use to find the
keywords that are commonly used by web
searchers. Some are research tools are
fee-based, yet there are also few research
tools that are for free.
Not until recently, some article marketers
have had the bad habit of using the keywords
inappropriately just to drive traffic into
their sites. However, search engine spiders
are now filtering articles and prioritize
articles with good and relevant contents and
place them in the top rank pages. Therefore,
it is best to actually write articles that
are concise and informative. Moreover, it is
best to distribute the keywords
appropriately, and not over use them. With
articles that contain words of 300 to 500,
the keywords may actually be used at least
three times, and probably not more than five
times if it can be helped.
Once you have made an article with good
content, using good keywords appropriately,
then, you may come up with a traffic
generating title for your article. A good
title is also keyword loaded. And since
these the words in the title are the first
few words that web searchers will likely
take notice, the first 3-5 words of your
title must exhibit the keywords or the
subject of the article.
Moreover, article writers must be consistent
in posting good content articles because it
is one great way to gain patronage. People
nowadays have discovered the convenience of
bookmarking. Once your site is bookmarked by
one or several people, your site's
popularity will undoubtedly increase,
driving more traffic to your site.
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